30 October 2009


As we've mentioned before, the FTC's takes a large role in alcohol advertising regulation. The alcoholic beverage industries have responded the threat of costly FTC investigation, and potential legislation, by creating industry member advertising codes. The FTC, in turn, determines whether an advertiser has violated the FTC Act (i.e. used deceptive or unfair statements or trade practices) based on purported violations of the industry self-adopted advertising codes.

Below are the various advertising codes and marketing standards:

- the Wine Institute's Code of Advertising Standards

- the Beer Institute's Advertising and Marketing Code

- the Brewer's Association's Marketing and Advertising Code

Next week we will cover the FTC's role in alcoholic beverage advertising, as well as how it relates to the freedom of speech rights granted in the First Amendment.

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